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JAKARTA: Indonesia holds its presidential election on Wednesday (Feb 14) but candidates are looking to another country's export to win votes - K-pop, the South Korean sensation that has swept much of the world.
At an event held by young volunteers for candidate Anies Baswedan in the capital Jakarta, die-hard K-pop fans had photoshopped his face with sunglasses on merchandise fashioning him in the style of a South Korean pop star.
In Indonesia, megastars BTS and other K-pop groups are extremely popular, giving politicians another route to appeal to young people. Millennials and Gen Zers make up more than half of the country's electorate.
Hundreds gathered in a noisy crowd on Thursday evening, some holding posters, paper fans and stickers emblazoned with Baswedan's face in a K-pop style.
"It is funny, very contemporary," said tax analyst Nurul Hidayah, a supporter of Baswedan.
"Usually the campaign materials are old-fashioned, too boring. But this is very fun."
https://news.google.com/rss/articles/CBMib2h0dHBzOi8vd3d3LmNoYW5uZWxuZXdzYXNpYS5jb20vYXNpYS9pbmRvbmVzaWEtZWxlY3Rpb24tMjAyNC12b3RlcnMta3BvcC1jYW5kaWRhdGVzLWNhbXBhaWduLXZvbHVudGVlcnMtNDExMjk1NtIBAA?oc=5
2024-02-09 09:32:22Z
CBMib2h0dHBzOi8vd3d3LmNoYW5uZWxuZXdzYXNpYS5jb20vYXNpYS9pbmRvbmVzaWEtZWxlY3Rpb24tMjAyNC12b3RlcnMta3BvcC1jYW5kaWRhdGVzLWNhbXBhaWduLXZvbHVudGVlcnMtNDExMjk1NtIBAA
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