BETTER THAN A BIG MAC?
The flagship Moscow restaurant is among 15 rebranded outlets that are initially opening in and around the capital on Sunday. Oleg Paroev, CEO of Vkusno & tochka, said the company was planning to reopen 200 restaurants in Russia by the end of June and all 850 by the end of the summer.
"For three months we did not work," said Ruzanna, manager of a Moscow branch that is due to open in July. "Everyone is very pleased."
The chain will keep its old McDonald's interior but will expunge any references to its former name, said Paroev, who was appointed Russia McDonald's CEO weeks before Moscow sent tens of thousands of troops into Ukraine on Feb 24.
"Our goal is that our guests do not notice a difference either in quality or ambience," Paroev told a media conference in the restaurant. He said the chain would keep "affordable prices", though added that prices would likely rise due to inflation, but not higher than its competitors.
Siberian businessman Alexander Govor, the new owner of the chain, told Reuters that it would look to launch something similar to McDonald's flagship Big Mac.
"We don't have the right to use some colours, we don't have the right to use the golden arches, we don't have the right to use any mention of McDonald's," he told Reuters.
"The Big Mac is the story of McDonald's. We will definitely do something similar," he said. "We will try to do something even better so that our visitors and guests like this dish."
CEO Paroev added the company was looking for new suppliers of soft drinks as it runs down some stocks of Coca Cola, which is suspending its sales in Russia. Paroev said all but 2% of the chain's ingredients are sourced within Russia.
Not everyone was impressed.
Moments after the press conference finished a man stood up in front of the cameras holding a sign that read "Bring back the Big Mac". He was swiftly escorted out by restaurant staff.
NEW OWNER: I PAID SYMBOLIC SUM
Govor is one of many Russians snapping up assets as hundreds of Western firms flee. He said on Sunday that he paid a "symbolic" figure "far lower than market price" for McDonald's Russia. McDonald's, the world's largest burger chain, took a charge of up to US$1.4 billion following the sale.
Russian authorities have said the US group has the right to buy back its restaurants within 15 years - though Govor poured cold water on that possibility.
"They made it clear to me that they would not buy back," Interfax quoted him as saying.
McDonald's, which has said that Govor will retain the chain's tens of thousands of employees for at least two years, was not immediately available to comment further about the terms of the sale or its future Russian intentions.
https://news.google.com/__i/rss/rd/articles/CBMiY2h0dHBzOi8vd3d3LmNoYW5uZWxuZXdzYXNpYS5jb20vYnVzaW5lc3MvbWNkb25hbGRzLXJlc3RhdXJhbnRzLXJlb3Blbi1ydXNzaWEtdW5kZXItbmV3LW5hbWUtMjc0MjMyMdIBAA?oc=5
2022-06-12 08:43:00Z
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